| The main types of people are: |
| 1. | Power Singles - High-income urban singles.
Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center. |
| 2. | Corporate Climbers - High-income, high-expense urban singles.
Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions. |
| 3. | College Life - Students in higher education. These individuals are enrolled in college or graduate school.
People in college or graduate school. |
| 4. | Makin' It Singles - Upper-scale urban singles.
Pre-middle-age to middle-age singles with upper-scale incomes. May or may not own their own home. Most have college educations and are employed in mid-management professions. |
| 5. | Bright Lights, Big City - Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector. |
